That said, there are also tons of blogs whose comment moderators are so inund...

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A favorite strategy of ours here at WordStream is to serve our most evergreen blog posts—the posts that have accumulated the most traffic over the longest periods of time—to people that have visited our blog in the past 30 days. It gives us the opportunity to build brand loyalty while providing readers with content tailored to their past consumption. We have other audiences too, though—created based on interests, behaviors, locations, ages, and genders—and for our efforts, we usually average out at around $0.12 per blog visit ($0.14 for Facebook, $0.10 for Twitter). Here is an inside look at one of our Twitter audiences: The first image shows you some of the Twitter handles we target (this is called follower targeting) in this specific ad group; the second, some of the locations. We also targeted men ages 25-54.



Follower targeting is a particularly useful feature for audience creation because it Benin WhatsApp Number allows you to target the followers of users closely tied to your business. Not sure what those are? Twitter tells you! Now, $0.12 per blog visit is a relatively low cost across both platforms—the average cost per click (CPC) of Facebook Ads in the business-to-business sphere is $2.52. But again, if your blog is on the newer side, you might not have much budget to devote to promotion. If that’s the case, you may want to make friends with the other four promotion methods on this list. For more on paid promotion in its various forms, Quick Sprout put together a solid guide here. 5. Leave High-Value, Non-Spammy Comments Comment sections are a great place to show authenticity, because there’s so very little of it. They’re dominated by spam links, robots, pent up consumer vitriol, and introductions to the Illuminati.





A relevant, valuable resource, offered in earnest, is a miracle. You can be that miracle! The consensus among internet folk seems to be that, if it is your first time contributing to the comment section of a given blog, it’s best to leave out the link to your resource and merely offer an opinion. Then another opinion. Then, when you’ve convinced your fellow opiners you have legs, a pulse, and a valid perspective, you can lay the hammer—that great piece of relevant content—right on ‘em. There are blogs—blogs that attract a lot of meaningful commentary—for which I think this is true.