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At this age, we are already in working life, even as a business manager. The question of whether TikTok is suitable for BB is therefore legitimate. It is true that we have many examples from BC Marketing. However, business to business can also do well on this social network. After all, buyers in the professional world are also humans, who like to be entertained and informed in a fun way. A LinkedIn study even showed that professionals make purchasing decisions based on their emotions . However, TikTok makes it easy to activate this lever. Furthermore, the evolution of the platform is not yet complete.
The typical user continues to evolve and features are regularly added. The advice shared Albania WhatsApp Number above is applicable in the BB sector. However, services dedicated to professionals can go even further By harnessing the power of personalization TikTok is, by nature, a very personal platform, designed for human interaction between two users. A BB company can therefore decide to ensure its presence through a speech by the CEO or marketing manager. This allows you to get closer to your target, give your brand a face and take advantage of TikTok to present your business in a new, more human light.

Adjust your brand voice Your brand voice can change from channel to channel. No need to completely reinvent your brand, but find a creative and innovative way to shake up your image on TikTok. You can offer interactive tutorials or present your team in a less conventional style than on Linkedin. The idea is to show that behind reliable products and services, there is a team that enjoys doing its work. This humanized side will inevitably bring you closer to your prospects. Address talent Why not use TikTok to recruit future talent? The application allows you to manage your employer brand and make users want to join your teams!
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